Alajbegovic’s stunning move: Leverkusen cashes in with 30m euro Juventus deal

At just 18 years old, Kerim Alajbegovic has never played an official match for Bayer Leverkusen, yet his recent transfer to Juventus for a reported €30 million has sent shockwaves through European football.

The Bundesliga club’s decision to sell the Bosnian winger—despite his impressive performances at the 2026 FIFA World Cup, where he scored one goal and featured in four matches—has raised eyebrows. Leverkusen’s financial gain is undeniable, with the deal potentially reaching up to €37 million including bonuses, making it one of the highest-ever transfers for an under-19 player from the league.

Alajbegovic’s journey to Turin is a tale of rapid development. After struggling initially at Red Bull Salzburg following a €2 million loan from Leverkusen, he flourished in Austria, netting 13 goals and providing four assists in 44 appearances. Leverkusen exercised their €8 million buy-back clause but ultimately opted to cash in, citing intense competition in their squad.

Chelsea’s missed opportunity

Reports suggest Chelsea tabled a higher bid of €40 million, but the promise of immediate playing time at Juventus swayed Alajbegovic’s decision. Under Xabi Alonso’s guidance at Leverkusen, the youngster could have faced stiff competition from new signings Afonso Bastardo Moreira and Eliesse Ben-Seghir, as well as established talents Malik Tillman and Ibrahim Maza.

The transfer underscores Leverkusen’s shrewd business acumen, turning a raw talent into a lucrative asset without ever giving him a Bundesliga appearance. For Juventus, the gamble on his potential could prove transformative for their attacking lineup.

Why Leverkusen let him go

Simon Rolfes, Leverkusen’s sporting director, admitted the decision wasn’t easy. “After his youth development here, Kerim took another significant step at Salzburg. With the squad’s depth at his position, we had to make a realistic assessment. The global transfer package made his departure the best choice for all parties,” he stated.

Alajbegovic’s versatility—capable of playing as a winger on either flank or in an attacking midfield role—makes him a prized asset. His move to Serie A could mark the beginning of a bright career, while Leverkusen reaps the financial rewards of his potential.