PSG transfer: Kang-In Lee to Atletico Madrid could be driven by marketing appeal

After securing their second consecutive Champions League title, PSG is set for a busy summer transfer window. Several players may leave the club, including Kang-In Lee. The 25-year-old South Korea international believes it is time for a new challenge after three seasons with the Parisian side.

A marketing boost behind Atletico Madrid’s interest

Atletico Madrid are keen on signing Kang-In Lee. Diego Simeone values the player’s versatility, as he can operate as a second striker or on either wing. The Spanish club has been monitoring PSG for some time. Beyond the sporting side, the transfer is also driven by marketing potential. Kang-In Lee is a superstar in his home country, and his move to the Spanish capital would open up the Asian market for Atletico Madrid, offering a lucrative commercial opportunity.

PSG sets a price tag

It remains to be seen whether the La Liga side can meet PSG’s valuation. The reigning European champions are reportedly seeking around €25 million to let the forward leave. Kang-In Lee is said to be open to joining Atletico Madrid this summer. The situation is one to watch closely.