Morocco targets 26 million tourists by 2030 as arrivals surge

Morocco welcomed nearly 20 million visitors in 2025, generating 138 billion dirhams in tourism revenue. The first five months of 2026 have confirmed the sector’s continued growth, according to a statement released after the board meeting of the National Moroccan Tourist Office (ONMT), held on June 24 in Rabat.

Chaired by the Minister of Tourism, Handicrafts, and the Social and Solidarity Economy, Fatim-Zahra Ammor, alongside ONMT Director General Achraf Fayda, the session reviewed sector performance and progress toward Morocco’s goal of attracting 26 million tourists by 2030.

The ONMT reported a 7% increase in international tourist arrivals through May 2026, a 21% rise in tourism revenues, and a 9% growth in overnight stays at classified accommodation establishments.

“The 2023-2026 roadmap has shown that by simultaneously acting on air connectivity, promotion, investment, quality, and territorial development, Morocco can scale up and compete with the world’s top destinations,” said Fatim-Zahra Ammor.

The board also highlighted advances in air connectivity. Contracted air capacity for the summer 2026 season reached 7.74 million seats, up 13% year-on-year, driven by new air bases in Rabat, Marrakech, and Tetouan, as well as the launch of 52 new international routes during the first half of 2026.

Looking ahead, the ONMT identified several priorities to support the 2030 target: strengthening air links, diversifying source markets—especially in China, India, and Latin America—developing maritime routes and cruise tourism, and gradually integrating artificial intelligence into marketing and commercial operations.