In a practical and innovative move to broaden market channels for Cameroonian cocoa through direct trade, Trade Minister Luc Magloire Mbarga Atangana sent letters in November 2024 to several global chocolate industry leaders, including Dr. Hae-Jung Jung from South Korea.

Dr. Jung recently accepted the minister’s invitation by undertaking a working visit to Cameroon, which included a meeting on June 5, 2026 at the minister’s office.

Responding to the minister’s goal of elevating Cameroonian cocoa beans on the international market—particularly in emerging economies—Dr. Jung exceeded expectations by stating that his company, which operates in several countries including China, could purchase half of Cameroon’s 300,000-ton annual cocoa output. Advanced laboratory analyses confirmed the exceptional quality of Cameroonian cocoa, justifying Dr. Jung’s visit.

Beyond cocoa, Dr. Jung expressed a desire to help transform Cameroon’s economy through substantial investments. He is seeking 100-hectare plots per site to establish industrial parks leveraging South Korean high technology, similar to his projects in Nigeria, Ghana, Angola, and Guinea.

Among the initial ventures is the relocation of a factory producing melamine and porcelain dishes, along with kitchen utensils. Dr. Jung also showed interest in social sector investments, particularly healthcare. His commitment to Cameroon aligns with a proven continental strategy.

The Trade Minister thanked his guest for this promising visit, which could support the import-substitution policy championed by President Paul Biya. He highlighted Cameroon’s advantages, including institutional stability and abundant resources, paired with a dynamic youth population. Both sides agreed to move these projects forward quickly.

Dr. Jung’s strong profile, international track record, and genuine approach—after over a year of consideration following the minister’s invitation—open up serious prospects for significant investments in Cameroon’s economy.